Omani Weddings in Transition: Exploring Rituals, Values, and Shifts in Social Perceptions

Abstract

Purpose: The purpose of this study was to determine local people’s perceptions on the Omani traditional wedding; to analyze local people’s point of view about the traditional wedding in Oman and to formulate recommendations based on local people’ perceptions about the Omani traditional wedding.

Design/methodology/approach:  

This study adopts a quantitative research approach. The target population consisted of Omani residents aged 18 and above, including family members, relatives, friends, and neighbors, representing different regional and cultural backgrounds. A simple random sampling technique was used to collect primary data through online questionnaires from 172 participants. The collected data were analyzed using SPSS.

Findings: The results indicate significant preferences among Omanis for retaining traditional elements across wedding events. Food and dress consistently ranked highest in Al-Khutbah, Al-Thabat, Al-Huqq, Al-Mahwasha, and Al-Mulka. Traditional dress and music remained central during Al-Henna, while venue and decoration were most preferred in Al-Zaffah and Al-Tahweel. Modern influences—rising costs and social media—also significantly shape current wedding choices, reflecting a shift toward more practical and cost-conscious celebrations.

Research implications: The study contributes empirical evidence on how specific traditional components—food, dress, venue, and music—retain cultural significance across different Omani wedding stages. The findings provide insights for researchers examining cultural continuity, event management, and social change in Gulf societies. The results also offer a framework for future studies on modernization pressures and generational differences in the preservation of wedding traditions.

Social Implications: The study highlights the ongoing importance of preserving Omani wedding customs while acknowledging shifting societal priorities such as affordability, simplicity, and digital influence. Understanding these preferences can assist policymakers, cultural institutions, and community leaders in designing initiatives that safeguard intangible heritage. The findings also encourage families and communities to balance cultural authenticity with sustainable practices that reduce financial burden on young couples.

Originality/Value: This research is one of the few empirical studies assessing Omani wedding traditions across all key ceremonial stages using quantitative methods. By examining preferences for traditional elements and identifying the impact of rising costs and social media, the study provides new insights into how cultural practices evolve. The integration of event-specific components and modern influences offers a unique contribution to literature on Gulf cultural heritage and changing social norms.

JEL: Z10, Z12, D12, M31.